9 Tips For Creating An Eco-Friendly Website

Eco-friendly website - woman relaxing in front of a computer surrounded by plants.

As the world becomes more aware of the impact that our actions have on the environment, it’s important for businesses and organisations to consider their carbon footprint. 

One area that is often overlooked is the digital world, but the reality is that websites consume a significant amount of energy. 

Creating an eco-friendly website is an important step towards reducing your carbon footprint and positively impacting the environment. In today’s digital age, websites consume significant energy and resources, making it imperative for businesses and individuals to adopt sustainable website design and development practices. 

Why create an eco-friendly website? 

Creating an eco-friendly website has numerous benefits for the environment and your business. Some of the reasons why you should consider making your website eco-friendly include

1. Environmental sustainability

Websites consume a significant amount of energy and resources, which in turn has a negative impact on the environment. 

According to a KTH Royal Institute of Technology report, the internet consumes approximately 10% of the world’s energy, which is expected to increase in the coming years.

The internet is responsible for around 2% of the world’s greenhouse gases and rising. Considering that the aviation industry is responsible for approximately 2.5% of the world’s greenhouse gases, this puts the internet’s impact into perspective.

Creating an eco-friendly website can reduce your carbon footprint and contribute to a more sustainable future.

2. Cost savings

Eco-friendly website practices can help reduce the cost of running your website by reducing the size of the hosting plan and the amount of bandwidth you need to run your website.

3. Improved user experience

An eco-friendly website is often faster and more efficient, which can result in a better user experience for your visitors. This can lead to increased engagement and conversions.

4. Increased brand reputation

Creating an eco-friendly website can help improve your brand reputation and demonstrate your commitment to sustainability. This can attract environmentally conscious customers and increase customer loyalty.

5. Compliance with regulations: 

Some countries have laws and regulations that require businesses to adopt eco-friendly practices. Creating an eco-friendly website can ensure compliance with these regulations and avoid potential fines or penalties.

Tips for creating an eco-friendly website

Here are seven tips for creating an eco-friendly website that reduces your carbon footprint and helps to protect the environment.

1. Choose green hosting

A green hosting provider uses renewable energy sources such as wind and solar power to power their servers. Doing so can reduce the carbon footprint of websites by up to 80%.

2. Minimise the use of images and videos: 

Large images and videos can slow down your website and consume a lot of energy. Minimise the use of images and videos and opt for smaller. Avoid auto-playing videos, video backgrounds and image sliders.

3. Optimise images and videos

Large images can slow down your website, which in turn increases energy consumption. Make sure to optimise images for web use and reduce their file size to minimise the impact on your website’s energy consumption.
Lazy load content such as videos, so they only load when needed.

4. Use a caching plugin

A caching plugin helps to speed up your website by reducing the amount of data that needs to be loaded each time someone visits your site. This results in a faster website and lower energy consumption.

5. Use a responsive design

Responsive design means that your website adjusts its layout to fit the screen size of the device used. This means that your website will consume less energy, as it will not have to load unnecessary data on smaller screens.

6. Avoid excessive use of animation: 

Animation can be visually appealing but can also slow down your website and increase energy consumption. Avoid using excessive animation and stick to using it sparingly where it adds real value to your website.

7. Reduce the number of plugins your website uses.

The more plugins you use on your website, the slower it becomes. This not only affects the user experience but also increases the energy consumption of your website. Reduce the number of plugins you use and only install the essential ones.

8. Optimise your website’s code.

Optimising your website’s code can reduce the energy consumption of your website and make it run more efficiently. This includes using minified CSS and JavaScript, reducing the number of HTTP requests, and using browser caching.

9. Regularly monitor your website’s performance.

Regularly monitoring your website’s performance can help you identify and fix any issues that may be affecting its energy consumption. You can use free tools like GTmetrix and Google PageSpeed Insights to monitor your website’s performance and make necessary improvements.


In conclusion, creating an eco-friendly website requires a bit of thought and planning, but the rewards are well worth it. By following these tips, you can reduce your website’s carbon footprint and help to protect the environment.

Have an eco-friendly website project you’d like to discuss? Book a discovery meeting with me. 

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